
Communicating Across Cultures
October will see the publication of Bob Dignen’s Communicating Across Cultures published by Cambridge University Press. The short course of 40 hours will allow Business English trainers to offer training to their clients which integrates intercultural, professional communication and English language skills. The course is accompanied by a DVD with 6 video case studies which investigates different approaches to decision making, influencing and feedback in an international team. For more information, contact Bob at bob.dignen@york-associates.co.uk. Or better still, catch up with him at the BESIG conference in Dubrovnik as he will presenting the course there.
Communicating Internationally in English
York Associates’ latest title, Communicating Internationally in English, is now available and can be ordered by visiting our website or going directly to the site of our book distributor, The Bournemouth English Book Centre (www.bebc.co.uk). German readers can buy it through Business Spotlight magazine which sponsored its publication. The book is designed to help non-native speakers of English in particular to master the communication skills which are essential for success when working internationally. It includes introductory chapters on the fundamentals of international communication; seven chapters on key interpersonal skills such as influencing, conflict management and trust building; as well as a section on virtual communication which includes advanced email skills and tips for working in virtual teams. By reading Communicating Internationally in English, you can become more successful in your international job, managing relationships more effectively to reach better results.
Business Minimaxes
Our series of Business Minimaxes on Presenting, Meeting, Negotiating, Telephoning , Socialising and Writing, continue to go down with clients across the world. “Exactly what I need” was the comment of one recent participant in York who had come from a French luxury goods company to practise presentation skills for her new role in global talent recruitment. Don’t forget that you can customise the front and back covers of Minimaxes to your own brand specification for orders of 500 copies or more of any title. Contact us for a quotation.